Healthcare practices
Websites for practices that can't afford to get compliance wrong
I spent over a decade on the payer side, in claims, appeals, and compliance, before I built websites. That is why I check whether your booking vendor actually signed a BAA instead of assuming it did.
Concierge, cash-pay, med spa, hormone, weight, and aesthetics practices.
What's different
A practice website is not a business website with a stethoscope on it.
The build is different in specific ways:
Patient information never touches our servers
Forms collect no health details. Every clinical step routes to your own booking or portal vendor, under your BAA with them.
Privacy pages built into the structure
Notice of Privacy Practices and privacy policy pages, built into the site structure. Federal rules require your NPP to be posted prominently.
Tracking discipline
Google and Meta will not sign a BAA for their analytics products, so nothing from either fires on your care or service pages. You keep real analytics where it is safe to have them.
Vendor BAA verification
We confirm the agreement exists before we build a site that funnels patients into it.
WCAG 2.1 AA
The benchmark courts apply.
Practice builds
Two practice builds.
One price for the build, paid once. You own the site at launch. A Care Plan is optional, month to month, and never changes what the build costs.
Practice Essentials
Website build, paid once
$13,000
A compliant practice site, built so patient information never reaches us.
50% to start, 50% before we point your domain at the new site.
You pay once and own the site at launch. Not included: hosting, domain renewal, security updates, monitoring, backups, content changes, or support. A Care Plan covers those and is entirely optional.
Want it looked after? Add a Care Plan for $549/month. Optional, cancel any time.
What the build includes
- Everything in the Growth build
- Up to 5 pages
- Compliance-safe architecture: no patient health information on our servers, every clinical step routed to the practice's own booking or portal vendor
- Notice of Privacy Practices and privacy policy page structure
- Tracking configured so nothing fires on care or service pages
- Booking and portal vendor integration with the BAA chain verified
- Built to WCAG 2.1 AA
- 2 revision rounds before launch
What the Care Plan covers
Optional. Month to month. No minimum, no contract, cancel online any time.
- Hosting and deployment
- SSL renewal
- Platform and dependency updates
- Security patching
- Weekly backups
- Uptime monitoring
- 60 minutes of content-change time a month, rolling over one month
- Quarterly performance summary
What the Care Plan does not cover
- Email of any kind. We do not host, manage, migrate, or support email accounts, mailboxes, Google Workspace, Microsoft 365, spam filtering, deliverability, or password resets.
- New pages or features
- Content writing
- Advertising
- SEO campaigns
- Social media
Best for concierge, cash-pay, med spa, hormone, weight, and aesthetics practices.
Practice Signature
Website build, paid once
$17,500
A service-by-service practice site with clinical content you approve in writing.
50% to start, 50% before we point your domain at the new site.
You pay once and own the site at launch. Not included: hosting, domain renewal, security updates, monitoring, backups, content changes, or support. A Care Plan covers those and is entirely optional.
Want it looked after? Add a Care Plan for $1,049/month. Optional, cancel any time.
What the build includes
- Everything in the Practice Essentials build
- Up to 8 pages, a route per service
- Individual routes and metadata per service
- Custom interactive work
- Content development drafted from your materials and cited public sources, with a written clinical approval step before launch
- 2 revision rounds before launch
What the Care Plan covers
Optional. Month to month. No minimum, no contract, cancel online any time.
- Hosting and deployment
- SSL renewal
- Platform and dependency updates
- Security patching
- Weekly backups
- Uptime monitoring
- 90 minutes of content-change time a month, rolling over one month
- Quarterly performance summary
What the Care Plan does not cover
- Email of any kind. We do not host, manage, migrate, or support email accounts, mailboxes, Google Workspace, Microsoft 365, spam filtering, deliverability, or password resets.
- New pages or features
- Content writing
- Advertising
- SEO campaigns
- Social media
Best for practices with several distinct services that each need their own route and metadata.
Free prototype
See it before you buy it
Before you pay anything, we build you a working prototype of your homepage. Not a slide deck, not a stock template with your logo dropped in. Your actual site, on a real URL. Click it, scroll it, open it on your phone.
If you like it, we build the rest. If you don't, you walk away and owe nothing.
Turnaround: 5 business days. Two prototype slots per week.
Boundaries
Who handles what.
We handle
The build, the architecture that keeps patient information off our servers, the privacy and NPP page structure, tracking configuration, accessibility, and the migration.
You and your attorney handle
The content of your privacy policy and Notice of Privacy Practices, your Business Associate Agreements, patient authorizations for testimonials, your communication policies, and your practice's risk analysis and training.
Clinical content
You review and approve every medical statement in writing before launch. We research and draft from your existing materials and cited public sources. Final clinical accuracy rests with you.